Privacy policy
PRIVACY NOTICE
MICHEMIX S.A. de C.V.
Last updated: May 12, 2026
MICHEMIX S.A. de C.V., its subsidiaries, affiliates, and related entities (collectively "MICHEMIX" or the "Controller"), with registered address at Ave. Las Torres 800, Los Morales Sector 2, San Nicolás de los Garza, N.L., C.P. 66440, México, is responsible for the processing of your personal data.
This Privacy Notice is issued in compliance with the Federal Law on Protection of Personal Data Held by Private Parties ("LFPDPPP"), its Regulations, and the Privacy Notice Guidelines issued by the National Institute for Transparency, Access to Information and Personal Data Protection ("INAI"). It describes how we collect, use, store and protect your personal data when you interact with our website, digital platforms and services.
By using our website or services, or by providing your personal data to MICHEMIX, you accept the terms described in this Privacy Notice. If you do not agree, we ask that you refrain from providing your personal data and from using our services.
1. Personal Data We Collect
For the primary purposes described in this Notice, MICHEMIX may collect the following categories of personal data:
Identification and contact data:
- Full name
- Email address
- Phone number
- City or location
- Username and password on the platform
Delivery and transactional data:
- Delivery address
- Order or purchase ID
- Products purchased
- Purchase history and balance
- Notes, receipts and invoices
Financial and asset data:
With your express consent at the time of making a purchase or creating an account, we may collect:
- Order information and purchase receipts
- Outstanding balance and payments made
- Information about payment platforms used
- Tax and billing data
Note: MICHEMIX does not directly store bank card data; payment processing is handled by third-party platforms (see Section 6).
Browsing and technical data:
- IP address
- Device type and browser
- Pages visited and time spent
- Activity within the platform
- Product preferences and views
- Cookies and similar tracking technologies
Social media and content data:
- Interactions with content on social media
- Comments, opinions, feedback and complaints
- Images and/or videos related to purchased products
Sensitive data:
MICHEMIX does not collect or process sensitive personal data as defined in Article 3, Section VI of the LFPDPPP, such as racial or ethnic origin, health status, genetic information, religious beliefs, political opinions, sexual preference, among others.
2. Purposes of Processing
We will process your personal data for the following purposes:
Primary Purposes (necessary for the legal or commercial relationship):
- Identify and verify your identity.
- Create and manage your user profile on our platform.
- Process, confirm and complete your purchases and orders.
- Link you with third-party payment platforms to process payment for your purchases.
- Coordinate the delivery of purchased products to the address you provide.
- Issue notes, receipts, invoices and tax documents.
- Address your requests, comments, concerns, opinions and/or complaints.
- Provide technical support for the platform.
- Administer contests, giveaways and interactive promotions, as well as redeem prizes, discounts or benefits.
- Maintain the security and integrity of our website and platforms.
- Comply with legal obligations and requirements from competent authorities.
Secondary Purposes (not necessary for the commercial relationship):
The following purposes are optional. If you do not wish your data to be used for these purposes, you may express this as described in Section 7 of this Notice:
- Send you information about our products, promotions, discounts and news.
- Reminders for incomplete purchases and/or products of interest.
- Conduct satisfaction surveys, service studies and consumer habit analysis.
- Marketing, advertising and commercial prospecting activities.
- Optimize digital marketing content, ads and campaigns.
3. How We Collect Personal Data
Your personal data may be collected when you:
- Browse our website
- Create a user account
- Complete contact or quote forms
- Make or initiate a purchase on our platform
- Subscribe to our newsletter or communications
- Participate in promotions, contests or interactive campaigns
- Interact with embedded content or our social media
- Accept cookies and tracking technologies
- Contact us through any enabled channel (email, phone, social media)
Additionally, we use third-party technology tools to operate our website and run marketing campaigns, including: Google Analytics, Meta Pixel, TikTok Pixel, Shopify and email marketing platforms. These tools may automatically collect technical and browsing data.
4. Transfer of Personal Data
MICHEMIX does not sell your personal data. However, in accordance with the LFPDPPP, your data may be transferred to third parties to fulfill the Primary Purposes described in this Notice, as detailed below:
| Recipient | Purpose of Transfer |
|---|---|
| Subsidiaries, affiliates and/or parent companies of MICHEMIX | To properly handle your requests and fulfill Primary Purposes in a comprehensive manner. |
| Banking institutions and/or payment processors (e.g. Stripe, PayPal, Conekta) | To process payment and complete the purchase of our products securely. |
| Carriers, courier and delivery services | To deliver purchased products to the address you provide. |
| Invoicing companies and tax service providers | To issue and process invoices and tax receipts for your purchases. |
| Technology and platform providers (e.g. Shopify, Google, Meta, TikTok, email marketing platforms) | To operate the website, run digital marketing campaigns, analytics and improve user experience. |
| Government authorities and regulatory bodies | To comply with requirements from competent authorities and applicable legal obligations. |
By accepting this Privacy Notice or by initiating a purchase or creating an account, you grant your express consent for MICHEMIX to transfer your personal data to the recipients indicated, to the extent necessary to fulfill Primary Purposes.
Third-party recipients of your data are responsible for its processing in accordance with their own privacy policies. We invite you to review them. MICHEMIX will not be responsible for the processing that such third parties carry out with your personal data beyond what is set forth in the respective agreements.
5. Use of Shopify
Our website uses Shopify Inc. technology to operate e-commerce functions. Shopify may collect technical and browsing information from users in accordance with its own privacy policies, available at:
https://privacy.shopify.com/en
6. Cookies and Tracking Technologies
Our website uses cookies, web beacons and similar technologies to improve user experience, analyze traffic and display relevant content or advertising. These tools may collect and analyze the following data:
- Device and browser identification
- Browsing and pages visited within the site
- Time spent and sections viewed
- General location and IP address
- Product preferences and views
- Interactions with content and the purchase process
This information is used to identify you, understand your preferences, personalize your shopping experience, show you relevant advertising, track your purchase process and for statistical purposes.
You may limit or disable cookies through your browser's privacy settings. Below you will find support links for the most popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/block-websites-storing-cookies-site-data-firefox
- Microsoft Edge: https://support.microsoft.com/en-us/windows/delete-and-manage-cookies
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
If you disable cookies, some site features may be affected. You may also browse in incognito/private mode to limit tracking of your activity.
7. ARCO Rights and Control Mechanisms
In accordance with Articles 22 to 36 of the LFPDPPP, you, as the data subject, have the right at any time to:
- Access your personal data held in our records and learn how we use it
- Rectify your data when it is inaccurate, incomplete or outdated
- Cancel your personal data when you consider it is not being processed in accordance with the law or is no longer necessary for the purpose that motivated its collection
- Object to the processing of your data for specific purposes
- Revoke the consent you have granted for the processing of your personal data, at any time
- Limit the use or disclosure of your personal data
- Refuse or revoke consent for the processing of your data for Secondary Purposes
To exercise any of these rights, or to express your objection to the processing of your data for Secondary Purposes, you must send a written request to MICHEMIX's Marketing Department:
Email: marketing@michemix.com
Your request must contain at minimum the following information, in accordance with Article 29 of the LFPDPPP:
- Full name and email address or other contact method to receive the response.
- Simple copy of a valid official ID of the data subject (and of the legal representative, if applicable, along with the document evidencing the representation).
- Clear and detailed description of the personal data over which you wish to exercise an ARCO right.
- Specification of the right you wish to exercise and, where applicable, the impact or reason for the request.
- In the case of the right of Rectification: documentation supporting the requested changes.
MICHEMIX will communicate its decision within a maximum period of 20 (twenty) business days from receipt of the request. If the request is granted, it will be made effective within the following 15 (fifteen) business days. These periods may be extended once when circumstances justify it, with prior notice to the applicant. Exercising ARCO Rights and revoking consent are free of charge.
MICHEMIX may deny the exercise of ARCO Rights in the cases provided in Article 34 of the LFPDPPP, including when the applicant is not the data subject or their duly accredited representative, when the data is not held in its records, or when there is a legal impediment. In all cases, the data subject will be informed of the reason for denial.
8. Security Measures
MICHEMIX implements administrative, technical and physical security measures as provided in Article 19 of the LFPDPPP and its Regulations, in order to protect your personal data against loss, theft, unauthorized access, alteration or improper disclosure.
However, no data transmission or storage system over the internet can guarantee absolute security. In the event of a security breach that significantly affects your financial or moral rights, MICHEMIX will notify you as provided in Article 20 of the LFPDPPP.
9. Social Media and Third-Party Sites
Our website may contain links, embedded content or integration with external platforms such as Instagram, TikTok, Facebook and YouTube. MICHEMIX is not responsible for the privacy practices or privacy policies of such sites or platforms. We recommend reading their privacy policies before sharing personal data with them.
10. Data Retention
Your personal data will be retained only for the time necessary to fulfill the purposes described in this Privacy Notice, or as required by applicable legal and tax obligations that require its retention for a specific period. Once that period has elapsed, your data will be blocked and deleted in accordance with the procedures established in the LFPDPPP.
11. Minors
Our website and services are not directed at minors. MICHEMIX does not knowingly collect personal data from individuals under 18 years of age. If you are a parent or guardian and become aware that a minor has provided us with personal data, please contact us at marketing@michemix.com to proceed with the deletion of such data.
12. Changes to this Privacy Notice
MICHEMIX may update or modify this Privacy Notice at any time. When changes are substantial, we will notify you through our website or by email, as appropriate. Any modifications will be published on this same page indicating the date of update.
We recommend reviewing this Notice periodically to stay informed about how we protect your information.
13. Contact and Personal Data Department
For any questions, comments or requests related to this Privacy Notice or the processing of your personal data, you may contact our Marketing Department:
MICHEMIX S.A. de C.V.
Email: marketing@michemix.com
Phone: 55 8332 0924
Address: Ave. Las Torres 800, Los Morales Sector 2, San Nicolás de los Garza, N.L., C.P. 66440, México
This Privacy Notice was prepared in accordance with the Federal Law on Protection of Personal Data Held by Private Parties, its Regulations and the Privacy Notice Guidelines published by the INAI.
