The OGs of micheladas.

Setting the standard since 1998 — the first bottled michelada and Mexico’s favorite.

1998

Beginnings

Like all good things, Miche Mix was born at a party. Where two young people had the brilliant idea of "what if we bottled micheladas?"

And that's where the journey began, to create the best mixes to make the best-tasting michelada.


2000s

Mexican Pride

From one bottle to thousands of shelves. Mexicans tasted it, adopted it, and made it their own. We became the #1 mixer in the country not because we planned it that way, but because the flavor spoke for itself.

2010s

Without Borders

Central America first. Then Texas, Chicago, North Carolina. After that, London. The recipe that originated at a Monterrey party began to be heard in other languages. Mexico, for export.

TODAY

We are Culture

We're no longer just what you add to your beer. 

We're at concerts, at festivals, at the activations that mark the year. Where there's a real vibe, there's Miche Mix.